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Sony BBC Earth Invigorates Audiences with a "Feel Alive" Metaverse Encounter


Graphic man with goggles on a yellow and white backdrop


Sony BBC Earth, a pioneer in the realm of factual entertainment, is venturing into the metaverse with an innovative approach. Renowned for its captivating content and compelling narratives, the channel aims to redefine engagement by seamlessly integrating its core brand promise of making people ‘Feel Alive’ with mesmerizing virtual worlds.


The brand introduces two distinct virtual realms that offer an unprecedented journey into the metaverse. Sony BBC Earth invites viewers to explore the Polar region, providing a front-row seat to the awe-inspiring Aurora lights and the vibrant habitat of enchanting creatures like penguins, seals, and polar bears. The Tropical rainforest, on the other hand, offers a virtual stroll beneath the lush green canopy, brimming with exotic animals such as the Toucan, Cheetah, Crocodile, and Jackal. This virtual expedition alongside captivating creatures presents a unique opportunity to experience the wild within the urban landscape.


In collaboration with The Little Flea Market, Sony BBC Earth extends the metaverse experience to individuals of all ages, promising a visual extravaganza and immersive adventure like never before. Scheduled for December 8th, 9th, and 10th, 2023, from 3:00 PM to 11:00 PM at the MMRDA Grounds, BKC, Mumbai, the Sony BBC Earth Metaverse kiosk is poised to curate distinctive and eclectic experiences for attendees.

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