Ubisoft (NASDAQ: UBSFF) has announced its re-entry into the realm of non-fungible tokens (NFTs) through a strategic partnership with blockchain-based game developer Immutable.
The collaboration aims to integrate NFTs into a forthcoming "full-fledged game," offering players ownership of in-game elements. Both Ubisoft and Immutable bring prior experience with digital collectables to the table, with Immutable's success in blockchain gaming, including titles like Guild of Guardians, Shardbound, and Infinite Victory, setting the stage for a promising partnership.
The joint venture is expected to deliver a novel gaming experience, exploring the potential of Web3 and digital ownership, departing from Ubisoft's previous attempts at NFT integration in titles like Ghost Recon: Breakpoint. The partnership is anticipated to result in the development of a new game with in-game item ownership, potentially supporting secondary market trade.
Immutable co-founder James Ferguson expressed excitement about exploring the benefits of Web3 and digital ownership.
Ubisoft's Strategic Innovation Lab vice president, Nicolas Pouard, highlighted Immutable's platform as a preferred choice within the Web3 community, bringing cutting-edge technology and expertise in seamlessly integrating decentralized technologies into games.
Notably, Ubisoft's previous in-house NFT initiative, Quartz, faced challenges, leading to activities around it dwindling. However, Ubisoft emphasizes Quartz's ongoing role as an underlying infrastructure and continues collaborating with industry partners to provide enhanced experiences for players interested in these features.