In response to OpenAI's groundbreaking ChatGPT, Google, the former AI industry leader, embarked on a strategic overhaul of its labs, introducing a plethora of AI services such as the Bard chatbot, Duet AI workplace assistant, and a chatbot-style search. The dynamic landscape of artificial intelligence and generative models prompted Google to consolidate its offerings under the umbrella of its latest AI model, Gemini, positioning itself in direct competition with OpenAI's ChatGPT Plus subscription service.
Google's Bard chatbot, initially launched in haste in March, has undergone a transformation, now officially rebranded as Gemini. This decision aligns with Google's broader strategy to streamline its AI offerings and enhance their integration. Gemini stands out as a text, voice, and image-capable AI model, a name it shares with the text-driven AI model that powered the Bard chatbot since December.
The strategic move includes providing Gemini with more prominent visibility among Google's services. The AI model will have its dedicated app on Android phones, while on Apple devices, Gemini will be seamlessly integrated into the primary Google app.
The Gemini AI model, initially presented as a foundational element for Google's AI offerings, saw the release of its most potent version, Gemini Ultra, held back for additional safety testing. Now, Google is making this advanced version available as part of its premium chatbot service, aptly named Gemini Advanced. Accessing this enhanced chatbot experience requires a subscription to the newly introduced AI Premium tier within Google One's cloud backup service.
For a monthly fee of $20, Google One subscribers receive a comprehensive package, surpassing OpenAI's ChatGPT Plus subscription priced at $20. The offering includes not only extra storage (2 terabytes) but also a powerful chat-embedded search experience, in addition to Gmail, Drive, and Photo storage benefits.
A notable facet of this transformation is Google's emphasis on Gemini's more expressive personality. Departing from its previous neutral tone, Gemini is designed to "understand intent and react with personality." This shift aligns with the industry trend of imbuing chatbots with distinctive attitudes, akin to the engaging chatbots introduced by smaller AI startups.
Sissie Hsiao, VP at Google and general manager for Google Assistant and Bard, highlighted Gemini's user preference in blind tests, stating it as the "most preferred chatbot." Additionally, Google sought feedback from 100 leading AI experts who accessed the advanced version of Gemini, receiving enthusiastic responses.
The introduction of Gemini Advanced aims to elevate the user experience with a more expressive and dynamic chatbot. Google is positioning itself to compete with ChatGPT Plus, leveraging the strengths of Gemini, its advanced capabilities, and a competitive pricing model. As the metaverse of AI-driven interactions continues to evolve, Google's strategic moves underscore its commitment to staying at the forefront of this transformative landscape.