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Skechers Joins Victoria’s Secret in Venturing into the Decentraland Metaverse

Metaverse Group, a leading entity in virtual real estate development, proudly announces its recent partnership with renowned footwear brand Skechers. In a groundbreaking move, Skechers has leased space within the Decentraland Metaverse to launch an immersive experiential store, marking a significant milestone in the evolution of virtual retail experiences.

Skechers Joins Victoria’s Secret in Venturing into the Decentraland Metaverse

As part of the agreement, Skechers, the world’s third-largest athletic footwear brand, has secured a 5,000 square foot space on the prestigious Fashion Street Estate in Decentraland. Within this virtual space, Skechers will curate an engaging experiential store tailored to the unique needs and preferences of users within the Metaverse.

Metaverse Group, serving as the virtual landlord, facilitates the lease agreement, establishing a groundbreaking precedent as pioneers in virtual real estate ownership. Andrew Kiguel, CEO of Token. com and Executive Chairman of Metaverse Group, remarked, “We not only own valuable virtual real estate but also generate recurring revenue, similar to landlords in the physical world and online advertising platforms such as large search engines and social media networks.”

Michael Greenberg, President of Skechers, expressed enthusiasm for the partnership, emphasizing its strategic importance for the brand’s future endeavors. “We look forward to embracing this new virtual era,” Greenberg stated, “and exploring innovative ways to connect with new customers and audiences as we unveil the new Skechers experience.”

Metaverse: A Playground for Luxury Brands

The emergence of high-end luxury brands within the Metaverse is rapidly gaining momentum. Recent reports by FXEmpire highlight Victoria’s Secret’s foray into digital collectibles and virtual goods, signaling a growing trend among established brands to explore virtual realms for creative expression and engagement.

Gucci’s recent acquisition of property in The Sandbox further underscores the Metaverse’s appeal to fashion-forward brands. Additionally, initiatives like Space Runner’s ‘Fashion Metaverse’ demonstrate the growing potential of gamified fashion experiences within virtual environments.

As interest in the Metaverse continues to soar, industry observers anticipate a wave of brands joining this transformative space, ushering in a new era of marketing innovation and virtual fashion exploration.


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