Austin, Texas-based 3thix has successfully raised $8.5 million in funding to redefine the landscape of game monetization within the Web3 realm. The company is committed to addressing privacy concerns, enhancing user experiences, and fostering sustainable growth within the gaming industry.
The funding is a result of investments from Hand of Midas, the family office of Shurick Agapitov, founder of Xsolla, a global video game commerce company, and Sonic Boom Ventures, the family office of Steve Kokinos, co-founder, and former CEO of Algorand.
In an ambitious move, Xsolla plans to integrate 3thix as the Web3 infrastructure for its operations and collaborative ventures. This strategic partnership aims to introduce enduring solutions for challenges in free-to-play monetization, maximize monetization potential, establish real-world economies through innovative in-game transactions, and create a model that values data for both players and developers.
A notable innovation by 3thix includes the implementation of a fully decentralized Identifier for Advertisers (IDFA) model, prioritizing the protection of user data privacy while delivering valuable insights for developers and advertisers. This approach aligns with 3thix's mission to simplify in-game experiences and democratize the gaming process.
Timothy Tello, CEO of 3thix, highlighted the company's commitment to making gaming eco-friendly and accessible to a broader audience. He stated, "Given the experience these investors provide in delivering global solutions in the games industry, this partnership feels like a natural fit in realizing our goal of making games player-focused."
Shurick Agapitov, founder of Xsolla and Hand of Midas, emphasized that their investment is more than financial; it's a commitment to fostering a gaming environment where monetization and user experience coexist harmoniously.
Steve Kokinos, CEO of Sonic Boom Ventures, expressed excitement about supporting 3thix in creating a key building block for the web3 gaming ecosystem. Gaming enthusiasts and industry professionals will have the opportunity to engage with the 3thix and Xsolla teams during the Game Developer Conference from March 18 to March 22 in San Francisco.