Target Corporation is launching a new generative AI tool to assist its vast workforce across nearly 2,000 U.S. stores.
The AI chatbot, named “Store Companion,” is scheduled for an August rollout. It aims to help staff with on-the-job process questions, coach new team members, and support store operations, according to the company’s June 20 statement.
Target stated that the generative AI-powered chatbot is designed to simplify team members’ tasks and enhance the shopping experience. The app will be accessible on the handheld devices used by Target staff, providing immediate answers to questions about processes and procedures.
For instance, employees can ask Store Companion, “How do I sign a guest up for a Target Circle Card?” Mark Schindele, Target’s executive vice president and chief stores officer, called generative AI a “game-changing technology,” emphasizing that Store Companion will ease work tasks and improve customer service. According to Macrotrends, Target employs over 400,000 people in the United States. The AI chatbot was developed by Target’s in-house technology team.
Currently, Store Companion is being piloted in approximately 400 stores nationwide, where it is being refined based on feedback before the full rollout.
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