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Siemens and NVIDIA Partner to Construct Industrial Metaverse

Siemens integrates immersive visualization, powered by the latest NVIDIA Omniverse Cloud APIs, into the Siemens Xcelerator platform, driving the adoption of AI-driven digital twin technology and laying the groundwork for an industrial metaverse.

Roland Busch, President and CEO of Siemens AG, stated, “Our aim is to transform the design, manufacturing, and servicing of products and experiences. This advanced industrial software enables customers to experience products realistically, contextualized, and soon, interactively through natural language input. Collaborating with NVIDIA, we'll bring accelerated computing, generative AI, and Omniverse integration to the Siemens Xcelerator portfolio.”

In the forthcoming phase of their partnership, Siemens will unveil a new offering later this year designed for Teamcenter® X, the cloud-based Product Lifecycle Management (PLM) software within the Siemens Xcelerator platform. Enhanced by NVIDIA Omniverse technologies, this product will empower engineering teams to craft an ultra-intuitive, photorealistic, real-time, and physics-based digital twin, streamlining workflows and minimizing errors.

Siemens asserts that the process of configuring and refining details in photorealistic renderings – encompassing material specifications, lighting conditions, and supplementary environmental elements – will undergo a significant acceleration through the utilization of generative AI. Tasks that previously spanned days can now be accomplished within hours, with engineering data contextualized to mirror real-world scenarios. Beyond engineering, various stakeholders – from sales and marketing personnel to key decision-makers and customers – stand to gain from enhanced insight into product appearances, fostering swifter and more informed decision-making processes.

In tandem with NVIDIA, Siemens has showcased the development of real-time, photorealistic visualizations for HD Hyundai, which is engaged in the creation of ammonia- and hydrogen-powered vessels. This intricate endeavor demands meticulous oversight of vessels comprising over seven million individual components. With the introduction of the new product, HD Hyundai can seamlessly unify and visualize these extensive engineering datasets interactively.

Taejin Lee, Chief Information Officer & Chief Digital Officer at HD Hyundai, remarked, “We have long relied on Siemens Teamcenter for product lifecycle management. Through this new collaboration, we anticipate visualizing and engaging with ship digital twins, leveraging generative AI to construct objects and HDR backgrounds to enhance project comprehension within context. This promises manifold benefits, including error reduction, enhanced customer experience, and considerable time and cost savings.


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