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Shiseido Embraces Art Basel Miami with the Release of Complimentary Generative NFTs

In collaboration with Art Blocks Engine, Japanese beauty brand Shiseido introduces Future Reflections, a generative digital art project unveiled at Art Basel Miami. Guided by an algorithm inspired by key ingredients from Shiseido's Future Solutions LX collection, renowned digital artists like Hannah Yan, Jen Stark, Kaoru Tanaka, and Robert Hodgin have crafted 1,872 unique generative works, paying homage to Shiseido's founding year.

An image from Shiseido's generative art project with Art Blocks.SHISEIDO

These NFTs will be available for free on from December 7, showcasing Shiseido's commitment to democratizing access to generative art and blending beauty with technology.

Powered by Art Blocks Engine, a subsidiary of Web3 platform Art Blocks, the Future Reflections collection leverages generative technology to bring contemporary art to brands, organizations, and artists. Shiseido Executive Vice President US Marketing, Alessio Rossi, highlights the brand's enduring support for art over 150 years and emphasizes the partnership's fusion of heritage with the evolving intersection of beauty and technology.

Shiseido's success at this intersection is evident in its previous collaboration with NARS Cosmetics, where digital artists created NFTs celebrating NARS's iconic shade Orgasm. The new project, praised by Art Blocks Founder and CEO Erick Calderon as an "exciting milestone in the way brands embrace generative art," connects customers to a broader community.

Both the NARS and Future Reflections projects were supported by the women-led creative innovation agency ULO, founded by Dani Van de Sande and Katy Koob. Future Reflections launches on on December 7, coinciding with Miami Art Week at NFT Now’s “The Gateway” Event starting from December 6.


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