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Reportedly, Apple is in talks with OpenAI to collaborate on AI advancements for the iPhone.

Apple is reportedly seeking a strategic partnership with a major player in the tech industry to bolster its artificial intelligence (AI) capabilities, particularly focusing on enhancing the AI features of its flagship product, the iPhone.


Reportedly, Apple is in talks with OpenAI to collaborate on AI advancements for the iPhone.

According to sources cited in a report from Bloomberg, Apple is engaged in advanced discussions with OpenAI to further integrate generative AI technologies into its iOS platform. Concurrently, there are also indications that Apple is exploring potential collaboration with Google as another prospective cloud partner.


In recent years, Apple's AI endeavors have faced challenges, leading to a perceived decline in its AI prowess. The shift from internal development to external partnerships became apparent in May 2022 when Ian Goodfellow, a prominent figure in AI known as the "GANfather," departed from his role as director of machine learning, citing disagreements over Apple's return-to-office policy.


Despite these setbacks, Apple has continued to demonstrate its commitment to AI by releasing several open-source large language models, comprising eight models in total, complete with code and training logs. However, these efforts have not yet produced models that can rival closed models such as OpenAI's ChatGPT and Google's Gemini.


With Apple's annual Worldwide Developers Conference (WWDC) approaching in June, it is speculated that the company is striving to solidify its generative AI partnerships before the event. The WWDC serves as a platform for showcasing Apple's significant product announcements, and 2024 has been relatively quiet for the company thus far.


In contrast, Microsoft, Apple's primary competitor, has seen substantial success since partnering with OpenAI, establishing itself as the world's most valuable company by market capitalization. Microsoft's market capitalization currently stands at $3.019 trillion, surpassing Apple's second-place valuation of $2.614 trillion.

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