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Reebok Collaborates with Instagram on AI-Powered Digital Sneaker Design

Reebok, a subsidiary of Authentic Brands Group, is rolling out "Reebok Impact," a novel AI-driven fashion venture on Instagram. With this innovation, users can pick from Reebok Pump, Classic Leather, or Club C model sneakers and personalize them with AI-generated artwork.

Once users send their selected image via Instagram direct message to Reebok Impact, the Futureverse design firm utilizes AI in a real-time chat to create a unique digital sneaker mirroring the chosen style and colors, with the original photo embedded in the sneaker’s sole.

This immersive experience offers up to four free digital sneaker creations per user, which can be shared or purchased as game-ready files compatible with popular platforms like Fortnite and Roblox, with plans for expansion to other metaverse environments.

Moreover, within Reebok Impact, users can find incentives for purchasing physical sneakers, enhancing engagement and consumer interaction.

Todd Krinsky, Reebok's CEO, expressed excitement about Reebok Impact's launch, highlighting its significance in driving innovation and technology within the brand. Krinsky emphasized the collaboration with Futureverse as a means to broaden Reebok's reach and redefine digital fashion experiences for customers.

While Walmart recently made headlines with its Roblox venture, Reebok is among the many retailers embracing virtual product sales on platforms like Roblox and Fortnite. Partnerships like Timberland's collaboration with Fortnite and retailers like Pacsun and Forever 21 selling virtual merchandise on Roblox underscore the growing trend of blending retail with immersive gaming experiences.

Reebok Impact marks the inaugural offering from the Futureverse and Reebok partnership, aimed at creating innovative AI, Web3, blockchain-based gaming, and metaverse experiences. Co-founders Shara Senderoff and Aaron McDonald expressed pride in this venture, describing it as the convergence of art and life, facilitated by AI for an intuitive user experience.

With operations spanning 80 countries and around 400 freestanding stores globally, Reebok continues to innovate and engage consumers through cutting-edge digital initiatives like Reebok Impact.


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