Venture-backed tech firm Rare Sense, specializing in AI, has revealed a disruptive AI tool reshaping the landscape of fashion photography. This innovative technology empowers fashion brands to create high-end photoshoots for real-world fashion items using Artificial Intelligence, eliminating the need for elaborate, time-consuming, and expensive traditional photoshoots.
Traditionally, fashion brands invest significant resources in complex photoshoots involving models, makeup artists, locations, photographers, and extensive post-production. These shoots can span weeks to months, placing strain on both time and finances. Rare Sense's AI tool offers customization options previously unattainable in conventional shoots and aligns with the industry's sustainability trend by reducing the demand for physical resources.
Sophia Pervez, Chief Sales Officer at Rare Sense, emphasizes the tool's impact on fashion photography, providing creative freedom while circumventing logistical challenges and costs. The AI facilitates unprecedented creative control, allowing creative directors to customize models, poses, lighting, and locations, transcending traditional limitations.
Key Features of Rare Sense's AI Tool:
Unprecedented Creative Control:Â Empowering creative directors to customize models, poses, lighting, and locations, transcending traditional limitations.
Cost-Efficiency:Â Slashing product photography expenses by up to 90%, eliminating costly elements like models and locations.
Time Optimization:Â Rapidly generating stunning photoshoots, expediting marketing campaigns compared to prolonged timelines of conventional methods.
Rare Sense currently offers a concierge AI service for fashion brands, covering campaign shoots, lookbooks, editorials, and social media visuals. The company aims to introduce AI assistants enabling brands to autonomously create photoshoots, moving toward a 'text-to-photoshoot' service. Operating across nine countries, Rare Sense collaborates with 50+ fashion brands, influencers, and gaming apps.
However, in the competitive landscape of fashion photography, Rare Sense faces challenges from rivals like Botika, Picaai, and Blend AI Studio. These platforms leverage Generative AI to transform product photos into professional fashion shots, challenging Rare Sense's innovative position in the industry.