Dapper Lab's NFL All Day digital collectibles brand is making waves as it heads into Super Bowl weekend. The web3 firm's sports-themed NFT collection gained momentum during the professional football league's playoffs in January when it released promotional packs of NFTs. Notably, a Tom Brady NFT from the collection sold for over $40,000, and a similar one featuring quarterback Aaron Rodgers fetched $34,000, according to Dapper Labs.
Although NFL All Day hasn't reached the same heights as Dapper Labs' NBA Top Shot, which generated hundreds of millions of dollars in monthly sales volume in late 2021, the football-inspired collection has seen nearly $10 million in cumulative sales since the NFL's regular season started in September, as per data from CryptoSlam!
With the Super Bowl approaching, Dapper Labs is capitalizing on the excitement by advertising promotional drops coinciding with the big game. The company is releasing NFTs showcasing iconic moments in the careers of legendary Super Bowl-winning quarterbacks such as Joe Montana and John Elway. Notably, Dapper Labs enlisted the support of both Hall of Fame inductees, convincing Joe Montana and John Elway to promote these digital collectibles through promotional content posted on NFL All Day's X account.
As the Super Bowl airs on Sunday, featuring a matchup between the San Francisco 49ers and the Kansas City Chiefs in Las Vegas, Dapper Labs sees this major sporting event as a significant marketing opportunity. The company's strategic promotion and collaboration with football legends further underscore the growing influence of NFTs in the sports memorabilia landscape.