Maison Margiela is venturing into the metaverse with the launch of its iconic Tabi shoe as a limited-edition NFT called the MetaTabi.Â
This "phygital" product comes in two editions: an ultra-exclusive white version with only 15 units and a black version with 1,500 units, both available on virtual fashion platform, The Fabricant.
The white MetaTabi includes physical footwear, while the black version comes with a physical wallet, bridging the gap between the real world and the metaverse. Not only this, but the NFT purchase offers virtual capabilities and experiences through AR tools, metaverse worlds, and gaming integrations.Â
Presale starts on March 26 for key clients, The Fabricant members, and players who earned tokens through Maison Margiela's Web3 game.Â
Stefano Rosso, Maison Margiela's chair and CEO of BVX, emphasises the importance of exploring digital realms in the luxury industry. The project is the brands first Web3 initiative, backed by the Aura Blockchain Consortium.
The collaboration with The Fabricant aims to redefine the fashion experience, combining tradition with innovation to mark a new era of creativity.