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Jurgen Post returns as Sega Europe shakes up leadership

The departure of President and COO Gary Dale, along with Chief Studios Officer Tim Heaton, marks significant changes within the publisher's leadership.



Sega Europe unveils a significant leadership shakeup, welcoming back former President Jurgen Post as the Chief Operating Officer (COO) of West Studios and Regional Managing Director. Post, who previously played a pivotal role in Sega Europe's "period of exponential growth" from 2012 to 2017, resumes his position effective immediately. After a decade at Sega, Post had a three-year stint at Tencent and served as the CEO of Miniclip in 2020.


However, alongside Post's return, Sega Europe bids farewell to two longstanding executives. President and CEO Gary Dale, who joined in 2018, is stepping down, while Chief Studios Officer Tim Heaton, who initially joined Sega in 2009 and assumed a leadership role in 2020, is also departing. The Sega group expresses gratitude for Dale and Heaton's contributions, wishing them success in their future endeavors.


This leadership restructuring comes amid ongoing changes in Sega's European operations, marked by layoffs at Creative Assembly following the cancellation of the multiplayer title Hyenas. Sega attributed these adjustments to the "lower profitability of the European region," showcasing the publisher's strategic response to evolving market dynamics.

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