In a significant development, Ginger Joy, the Web3 gaming spin-off from Matchingham Games, has successfully secured £1 million ($1.26 million) in funding to pioneer the creation of an innovative ecosystem of interconnected, blockchain-based mobile games.
Departing from the conventional approach of adapting browser-based games for mobile platforms, Ginger Joy is dedicated to crafting Web3 games explicitly tailored for mobile devices. The overarching goal is to establish a unique Web3 mobile gaming ecosystem, allowing users to seamlessly transfer, utilize, and unlock items across various titles.
The studio plans to harness blockchain technology not only for rewarding user-generated content (UGC) creators but also for implementing marketing strategies based on in-game achievements.
Ibrahim Over, CEO at Ginger Joy Games, emphasized the studio's commitment to redefining the role of blockchain in gaming, stating, “At Ginger Joy, we’re not just integrating blockchain tech; we’re redefining its role in gaming. Our aim is to make the shift to blockchain so smooth for gamers that it feels natural. We know there’s a lot of hype around it, but we’re not focused on that - we want real, tangible benefits for our customers."
Ginger Joy is not only rewarding creators but also employing AI technology to facilitate content creation. Utilizing AI algorithms and player behavior data, the studio creates race tracks and game modes, reducing development costs and customizing content to user preferences.
Russell Brown, CBDO at Matchingham Games, commented on the strategic design of the spin-off, saying, “To be at the forefront of integrating sophisticated blockchain technologies into mobile gaming requires exceptional technical expertise and creative prowess. The spin-off, a collaborative effort, is strategically designed to address these needs."
Supported by Matchingham Games, Ginger Joy's management includes talent from Sybo, Dream Games, Epic/Tonic, Pixar, and Netflix. The team aspires to create immersive content by integrating advanced technology, marking a significant leap forward in the realm of Web3 gaming.