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Asda announces the appointment of a new Chief Digital Officer to bolster its efforts in digital transformation

Asda has officially named its inaugural Chief Digital Officer, solidifying its commitment to leveraging data for enhanced customer offerings in its quest to become the UK’s second-largest grocery retailer. Matt Kelleher, formerly the Chief Information Officer at Morrisons, is set to assume the position in July.



In his new capacity, Kelleher will oversee Asda's data and ecommerce functions, and post the completion of the ongoing technology transformation project 'Future,' he will also spearhead all technology-related aspects. This addition reinforces Asda's executive leadership team, led by co-owner Mohsin Issa.


In a parallel development, Asda has introduced Atheeq Akbar as the Vice President of Commercial Finance, set to commence in June under the supervision of Michael Gleeson.

Mohsin Issa, Asda's co-owner, expressed enthusiasm about these appointments, emphasizing the pivotal role of data and technology transformation in the company's ongoing evolution.


Issa looks forward to integrating the fresh talents and skills brought by Matt and Atheeq into the Asda family during this transformative phase.

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