ALTAVA Group, a forefront fashion-tech leader, announces a strategic partnership with Darewise Entertainment, a division of Animoca Brands known for its work on the forthcoming Life Beyond gaming universe. This collaboration aims to seamlessly integrate ALTAVA’s AI-driven digital wearables platform into the Life Beyond game, playing a pivotal role in Darewise’s fashion sector within the Bitcoin Metaverse framework. In a groundbreaking move, Darewise becomes the first Web3 AAA gaming studio to incorporate AI-powered digital wearables and apparel.
ALTAVA and Darewise share a vision of revolutionizing metaverse wearables, pooling their expertise to unlock the expressive potential of digital fashion. ALTAVA, renowned for collaborations with industry giants such as Fendi, LVMH, and Prada, empowers brands to create digital fashion across various metaverses using its AI-driven platform.
This partnership builds upon their previous collaboration with Horizen Labs to introduce a metaverse token on Bitcoin through the Ordinal protocol, with ALTAVA playing a critical role in reshaping Bitcoin’s metaverse fashion.
Andy Ku, CEO of ALTAVA Group, expresses enthusiasm for the collaboration, emphasizing how their AI-powered digital wearables platform, combined with Darewise’s technology, will empower users to explore new possibilities and enhance fashion realism in the metaverse.
Benjamin Charbit, CEO of Darewise Entertainment, affirms their commitment to delivering immersive gaming experiences. He underscores the significance of the partnership, highlighting ALTAVA’s pioneering role in digital wearables. This alliance not only enriches Life Beyond but also strengthens the broader metaverse ecosystem rooted in the Bitcoin network.
As part of this collaboration, ALTAVA will join the newly established Life Beyond Fashion Council, contributing insights and expertise to shape the future of fashion within the Life Beyond metaverse. Additionally, Darewise will serve as a metaverse and technology advisor to ALTAVA, fostering mutual growth and innovation.