top of page

Adopting AI Transformation: The Role of Customers and Partners in Achieving Practical Innovation with the Microsoft Cloud for Business Outcomes

In the past year, the emergence of generative AI has marked a pivotal moment in technology. Organizations globally are contemplating the vast possibilities it presents for their growth and development.

Some are already recognizing its value, eager to continue innovating, while others are inspired by the unlocked potential and are actively seeking ways to adopt this transformative technology.

At Microsoft, our focus is on fostering responsible AI strategies grounded in pragmatic innovation, enabling AI Transformation for our valued customers. Engaging with customers and partners worldwide, we have identified four key areas of opportunity for organizations to leverage AI and drive meaningful change: enriching employee experiences, reinventing customer engagement, reshaping business processes, and pushing the boundaries of innovation.

Enriching Employee Experiences: Through technologies like Copilot for Microsoft 365, organizations such as Bayer, Elisa, Banreservas, Cathay, MTR, KPMG, and Dentsu have witnessed significant enhancements in collaboration, productivity, and decision-making. From streamlining workflows to saving time on routine tasks, Copilot is contributing to a 50% boost in employee productivity at KPMG and saving hundreds of creative visualization hours at Dentsu.

Reinventing Customer Engagement: Generative AI is transforming customer engagement for organizations like MECOMS, Schneider Electric, California State University San Marcos, and Atento. From personalized utility suggestions to AI-powered research tools, these innovations are redefining how organizations connect with their customers. Atento, for instance, achieved a 30% increase in customer satisfaction within weeks of introducing personalized customer service through its copilot.

Reshaping Business Processes: Companies like Siemens, Hanover Research, London Stock Exchange Group, Milliman, Carlsberg, Hover, and Novo Nordisk are leveraging AI to reshape their business processes, unlocking efficiencies and fostering creativity. Custom solutions built with Azure AI and GitHub Copilot have resulted in significant time savings, enhanced productivity, and streamlined workflows across various industries.

Bending the Curve on Innovation: AI is driving innovation across diverse sectors. Organizations like Team Rubicon, TomTom, VinBrain, Rockwell Automation, Perplexity.AI, Myntra, Aisin Corp, Natural Reader, Synopsys, and more are harnessing the power of generative AI to revolutionize disaster response, automotive assistance, healthcare, industrial automation, conversational interfaces, fashion retail, accessibility, and semiconductor design.

As the AI Transformation journey unfolds, clarity in applying AI to meet business needs is crucial. Microsoft is dedicated to accelerating pragmatic AI innovation, offering differentiated copilot capabilities, a robust partner ecosystem, and collaborative co-innovation initiatives. Our commitment extends to preserving trust through a partnership approach, responsible AI solutions, and robust data, privacy, and IP protection. In this era of AI innovation, we remain steadfast in our mission to empower organizations to achieve more. We look forward to continuing this transformative journey with our customers and partners, unlocking new possibilities and driving success together.


bottom of page