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SideQuest, the UK’s largest gaming cafe brand, announced as one of 13 new projects in Binance’s MVB incubation program

SideQuest, the UK’s largest gaming cafe brand and an online gaming platform of over 180k community members, has been selected for season 7 of the Most Valuable Builder (MVB) Accelerator Program by Binance. The brand is the only web3 social project in the competition.

The 10-week accelerator program supports early-stage Web3 builders to grow and will conclude with a Binance Labs investment based on Demo Day pitches and project performance throughout MVB.

“For us, being one of the selected projects means not only receiving vital support and guidance for our vision but also validating the importance of fostering inclusive and vibrant gaming communities. With 3.9 billion active video game players globally, we believe the need for community will only become more important in the coming years. 

We are implementing major changes to our business model to reflect the way the industry is shifting and are very excited to be part of Binance’s programme ” said Zhaorong Chen, CEO of SideQuest


The accelerator program ranks among the blockchain industry’s most competitive, with Season 7 attracting over 700 applications. However, only 13 teams, constituting 1.8% of the total applicant pool, were admitted.

Established in London in 2022, SideQuest is the largest UK gaming cafe brand. The company prides itself on providing a welcoming environment for gaming enthusiasts of all kinds. They offer dynamic ga

ming spaces, major tournament events, and endless opportunities to forge new friendships and foster vibrant gaming communities. 

SideQuest has collaborated with over 40 games such as League of Legends, Fortnite, and CS:GO. The brand organises over 150 tournaments and events yearly featuring a £50k prize pool, giveaways, and engaging activities on the platform. 

The company also serves as a social gaming platform, facilitating online connections and enabling players to find gaming partners. For instance, the company features a unique Sidekick system where players can connect with experienced mentors to guide them on their journeys to become pro gamers.

With a focus on merging real-life and online gaming experiences, SideQuest is the go-to platform for playing with friends. 

About SideQuest

SideQuest stands as the ultimate gaming destination catering to every type of gamer. Our mission is to cultivate an inclusive and enjoyable space for all gaming enthusiasts, offering gaming areas, exciting events, dining options, and opportunities to connect and grow gaming communities. 

Whether you're into meeting new players, gaming with your squad, spectating esports tournaments, or meeting your favorite streamers, SideQuest is dedicated to providing you with the ultimate gaming experience. Our unique hub setup also allows you to explore and test our range of gaming peripherals and hardware. 

With hands-on access to the latest gaming mice, keyboards, headsets, and more, you can find the perfect gear for your home setup. At SideQuest, we believe in "PLAY YOUR WAY," making our hubs the premier destination for your gaming journey.


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