Tech mogul Elon Musk, once dismissive of integrating NFTs into X, has seen his vision for the private firm materialize in the removal of NFT-related features and information from the social media platform. As of the recent update, premium subscribers are no longer able to set NFTs as their profile photos.
The company's support page has undergone a comprehensive scrubbing of all content pertaining to NFT profile photos. Back in January 2022, when the platform was still known as Twitter and managed by a board, NFTs were introduced for account avatars. Twitter Blue subscribers, at that time, had the ability to use NFTs in the form of hexagonal profile photos, employing the ERC-721 or ERC-1155 token standards on Ethereum's blockchain for digital collectibles.
Elon Musk, who later acquired the company for $44 billion in October, expressed dissatisfaction with the decision, deeming it a distraction from addressing the platform's burgeoning bot issue.
Despite the removal of NFTs on X, users with existing hexagonal profile photos still showcase their blockchain collectibles. The fate of these profile photos remains uncertain, leaving users to speculate on whether the platform will completely disable this feature.
The announcement has cast doubt on the previously hinted-at NFT trading on X timelines, a feature anticipated by developers following Musk's takeover. Musk's decision to discontinue NFT integration on X aligns with a broader trend, as other social media giants like Facebook and Instagram, under the umbrella of Meta, had also announced similar NFT integrations in the same year, only to shutter NFT support in March 2023.